The Power of Color: Viva Magenta
If wintry monotone skies are getting you down and you wonder what will spark joy when the holiday decorations are put away, it’s time to look around for new color inspiration.
Yes, I’m jumping on the bandwagon (more like hopping on for a moment). It’s only because this blog ties into my Power of Color post – but on a much grander scale.
Pantone has announced Viva Magenta is Color of the Year for 2023.
If you’ve not heard of Pantone before, it’s a color reproduction system that has become a global industry standard. It’s used anywhere there’s an element of design – from product and packaging design to fashion, textiles, travel, and even social media apps and websites.
The Pantone Institute makes its annual choice from trends and influences drawn from every aspect of life worldwide, which is why the announcement of Color of the Year will be significant for big brands.
I’ve mentioned before that color can be used purposefully to strike an emotional resonance. Pantone explains this in its announcement so that brands understand the intent behind the color and can apply it in their design strategy over the coming months.
For 2023, Viva Magenta is a shade of red drawn from nature to represent strength, celebration, resilience and energy. It’s a rich red/pink set to inspire and stimulate positivity and determination after a time of uncertainty, perhaps?
To some, Color of the Year isn’t that important. Or it’s simply trend-following and a fad. An example of this is Stuart Semple’s fantastic response, which you can see here.
But if you have a strong affinity for the color and it fits your brand design strategy, it could be worthwhile exploring with a seasoned designer how you could implement it effectively.
And if this has you thinking about updating the look and feel of your business, why not get in touch and we’ll work with you to refresh your brand with meaning.
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Until next time, this is Rick signing off.
Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.
I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.