I talk a lot about brand identity design, and I’d understand if you think it only applies to corporations and big-name brands. But in truth, great design is for everybody – because design is about communication.

A strong visual identity and a good marketing campaign will do a lot to grab the attention of the audience you want to reach. But what turns a one-time buyer of your product or service into a loyal customer?

I’ve been a graphic designer all my career. But that wasn’t the path I expected to take when growing up.  My father was an automotive engineer at General Motors, working…

It’s a common belief that you only have one chance to make a good first impression. This adage applies to your online presence, too. A dated or poorly designed website is, at best, forgettable, so it’s worth taking a fresh look periodically to see where you can improve the customer experience.

It takes courage to stand out in business. But with so much competition vying for your market share, your customers and potential customers need to understand clearly who you are…

It’s a safe assumption that every business wants to be successful. Of course, what that means is down to your interpretation. It could be higher profits, increased market share, or…

Many of us are feeling the financial pinch at the moment. And if you’re a business trying to build brand awareness, expensive campaigns are a gamble.  Sometimes it makes sense…

How Businesses Attract and Maintain Their Market Appeal In my post Brand 101–On Brand (and Identity, and Branding), I make the point that your brand represents your relationship with your…

Color creates an immediate, instinctive connection in our minds. It speaks to our likes and dislikes, the products we buy and the brands we follow, our patriotic commitment, and our…

If you’re looking for an entertaining and informative read, why not try a business book with a twist in its tale? Scramble is a business thriller by brand guru Marty…