the savvy brander header_bw-2

Why do I Call Myself the Savvy Brander?

It’s a good question. Savvy is a term open to many interpretations. On a personal level it’s someone who’s shrewd, perceptive, or street smart. In business, I see it as…

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I Believe in Magic

How Thinking Left and Right Creates Better Design Results

I’ve been a graphic designer all my career. But that wasn’t the path I expected to take when growing up.  My father was an automotive engineer at General Motors, working…

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A mime covering their eyes

Site Unseen

5 Reasons People Won’t Give Your Website a Second Look. It’s a common belief that you only have one chance to make a good first impression. This adage applies to…

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The Genuine Article –
Authenticity is Indispensable to Your Success

It takes courage to stand out in business. But with so much competition vying for your market share, your customers and potential customers need to understand clearly who you are…

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Ditto Design 5 Star Service

Build Your Brand and Boost Your Business

It’s a safe assumption that every business wants to be successful. Of course, what that means is down to your interpretation. It could be higher profits, increased market share, or…

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The Power of Color: Viva Magenta

If wintry monotone skies are getting you down and you wonder what will spark joy when the holiday decorations are put away, it’s time to look around for new color…

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Sponsorship – A Small Community Gesture That Makes a Difference

Many of us are feeling the financial pinch at the moment. And if you’re a business trying to build brand awareness, expensive campaigns are a gamble.  Sometimes it makes sense…

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Refreshed, Rebranded, Revitalized

How Businesses Attract and Maintain Their Market Appeal In my post Brand 101–On Brand (and Identity, and Branding), I make the point that your brand represents your relationship with your…

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The Power of Color

Color creates an immediate, instinctive connection in our minds. It speaks to our likes and dislikes, the products we buy and the brands we follow, our patriotic commitment, and our…

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On My Bookshelf: Scramble, Marty Neumeier

If you’re looking for an entertaining and informative read, why not try a business book with a twist in its tale? Scramble is a business thriller by brand guru Marty…

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QR Codes: Connect with Your Audience Wherever They Are

Have you noticed? Little boxes of static are suddenly everywhere. You see them in store windows, on restaurant receipts, in magazine ads. They are on food packaging, flyers, and even…

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In Brief: A Roadmap to Remarkable Results

I said before I’d say it again, and guess what? Here we are already! I want to talk a little more about collaboration in today’s blog. Specifically, about how we…

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Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.

I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.