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On My Bookshelf: Designing Brand Identity: An Essential Guide for the Whole Branding Team

As a design and brand expert, I’ve amassed quite a few remarkable books on brand and design over the years (I know, it’s a shocker). Occasionally I’d like to recommend…

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Brand 101 – On Brand (and Identity, and Branding)

We know what a brand is, right? We’re all certainly able to recognize a brand, but do you know how your brand informs and amplifies your business strategy? Do you…

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Why do I Call Myself the Savvy Brander?

It’s a good question. Savvy is a term open to many interpretations. On a personal level it’s someone who’s shrewd, perceptive, or street smart. In business, I see it as…

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Praise: Summer Promotion

Richard– Well, hooray for you!! What a terrific mailer you sent. It reminded me of the fun, the attention to quality, and the results that such efforts bring. We certainly…

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First Tuesday

First Tuesday was a loosely organized group of designers in NYC focused on the business of graphic design during a time of extreme change, to say the least, circa 1985–2003.…

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Rick-Whelan-Ditto-Design-by-Franco-Vogt

Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.

I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.