To Your Customers, Small Gestures Make a Big Impact

We recently contracted Colonial Roofing to replace the roof on our garage. We were delighted with the professionalism of the crew and the great work they did. But what really impressed me was the thank you note we received when the work was completed.

 Successful marketing strategies don’t always need big campaigns. Small gestures like this personal note, or providing a detailed quote with transparent pricing, show how invested you are in your customer experience. It’s an attention to detail that really resonates with your audience and sets you apart from the competition.

 This note is a marketing communication, but it’s done in a way that makes the recipient feel valued. And the addition of a personal referral reward is a great way of generating new leads and increasing your network without the hard sell.

 And that’s what really raised the roof for me as a brand expert!

 This is Rick, signing off.


Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.

I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.