QR Codes: Connect with Your Audience Wherever They Are
Have you noticed? Little boxes of static are suddenly everywhere. You see them in store windows, on restaurant receipts, in magazine ads. They are on food packaging, flyers, and even your tv screen. Anywhere there’s a potential customer touchpoint, you’re likely to find a QR code.
QR (Quick Response) technology has been around since the 90s but embedded into our daily lives during the COVID pandemic. It allowed stores and restaurants to continue operating safely, and we quickly acclimated to using our mobile devices to scan these barcodes to view menus, place orders, and make contactless payments.
QR codes are a very convenient method of connecting the physical to the online world.
To give you a recent example, we’re using QR codes to help Shaun Stokes, owner of County Lawnscapes, recruit crew members to his landscaping business.
Last year, I had the pleasure of helping Shaun reposition his brand to appeal to an upscale client base while shifting the focus of his services to attract the work he found most rewarding. You can read Shaun's story here.
Shaun’s great to work with. In the discovery phase of the project, he explained how his landscaping crews are crucial to his reputation but recruiting people that fit with Shaun’s vision for his expanding business is challenging.
Landscaping is by nature an outdoor profession (apologies, the pun was unavoidable), so most interactions happen in the real world, face to face. The key to this problem was to give Shaun and his crews a solution they could carry with them wherever they worked.
With a large Hispanic community in the area, we created bilingual business cards with QR codes linked to English and Spanish versions of the employment application form on Shaun’s website.
With these cards, Shaun and his crews can invite anyone interested in working for the company to apply, anywhere the conversation happens. This personal approach to recruitment perfectly aligns with Shaun's philosophy of collaboration and commitment to his work.
In a world where we’re inseparable from our mobile devices, QR technology is changing how businesses interact with their customers. With a simple point and click, users can instantly access websites, buy products, get coupons or see special content from their favorite brands.
Why not give us a call, and let's see how we can put QR codes to good use in your business? Or check out these posts for other ideas:
Until next time, this is Rick signing off.
Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.
I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.