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To Your Customers, Small Gestures Make a Big Impact

We recently contracted Colonial Roofing to replace the roof on our garage. We were delighted with the professionalism of the crew and the great work they did. But what really…

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Rick-Whelan-Ditto-Design-by-Franco-Vogt

Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.

I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.