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Refreshed, Rebranded, Revitalized

How Businesses Attract and Maintain Their Market Appeal In my post Brand 101–On Brand (and Identity, and Branding), I make the point that your brand represents your relationship with your…

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On My Bookshelf: Scramble, Marty Neumeier

If you’re looking for an entertaining and informative read, why not try a business book with a twist in its tale? Scramble is a business thriller by brand guru Marty…

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QR Codes: Connect with Your Audience Wherever They Are

Have you noticed? Little boxes of static are suddenly everywhere. You see them in store windows, on restaurant receipts, in magazine ads. They are on food packaging, flyers, and even…

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To Your Customers, Small Gestures Make a Big Impact

We recently contracted Colonial Roofing to replace the roof on our garage. We were delighted with the professionalism of the crew and the great work they did. But what really…

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Rick-Whelan-Ditto-Design-by-Franco-Vogt

Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.

I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.