I’ve been a graphic designer all my career. But that wasn’t the path I expected to take when growing up. My father was an automotive engineer at General Motors, working…Read More
It’s a common belief that you only have one chance to make a good first impression. This adage applies to your online presence, too. A dated or poorly designed website is, at best, forgettable, so it’s worth taking a fresh look periodically to see where you can improve the customer experience.Read More
It takes courage to stand out in business. But with so much competition vying for your market share, your customers and potential customers need to understand clearly who you are…Read More
Many of us are feeling the financial pinch at the moment. And if you’re a business trying to build brand awareness, expensive campaigns are a gamble. Sometimes it makes sense…Read More
Have you noticed? Little boxes of static are suddenly everywhere. You see them in store windows, on restaurant receipts, in magazine ads. They are on food packaging, flyers, and even…Read More
Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.
I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.