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On My Bookshelf: Designing Brand Identity: An Essential Guide for the Whole Branding Team

As a design and brand expert, I’ve amassed quite a few remarkable books on brand and design over the years (I know, it’s a shocker). Occasionally I’d like to recommend…

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Brand 101 – On Brand (and Identity, and Branding)

We know what a brand is, right? We’re all certainly able to recognize a brand, but do you know how your brand informs and amplifies your business strategy? Do you…

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Rick-Whelan-Ditto-Design-by-Franco-Vogt

Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.

I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.