Build Your Brand and Boost Your Business

It’s a safe assumption that every business wants to be successful. Of course, what that means is down to your interpretation. It could be higher profits, increased market share, or growing your customer base. What you’re offering may be remarkable, but who will buy if you can’t interest people?

In business, it’s not just what you do but how you do it. The “how” differentiates your product or service from your competitors. Equally as important as the quality of your offering, it’s the “how” that will attract people and build a loyal following.

Think of your brand as the personality of your business, which is defined by how it looks and sounds. Logo design, color and font choices, even the tone of your marketing communications – they all say something about you before you’ve even had a chance to make your pitch. It’s this business personality that attracts customer attention.

If you understand who you are and your target audience, you have a much better chance of realizing your ambitions for success. You’ll be able to communicate consistently in a way that’s authentic to your vision for your business and engage people to join your loyal community of satisfied customers.

You may be wondering how to start your journey of brand discovery. This is where we come in. Whether you’re looking to create, refresh, or completely overhaul your brand identity, a trusted, experienced expert evaluation will guide you to success.

So, why not talk to us about a brand evaluation and the exciting possibilities it can generate?

Until next time, this is Rick signing off.


“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

– Maya Angelou


Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.

I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.